Taiwan cinema tests the boundaries at the 2011 Taiwan International Cultural & Creative Industry Expo
The 2011 Taiwan International Cultural & Creative Industry Expo opened in Taipei on September 8. Among the guests attending the opening ceremonies were ROC Vice President Vincent C. Siew, Premier Wu Den-yih, Organized by the Council for Cultural Affairs (CCA) Minister Emile Chihjen Sheng, ROC General Chamber of Commerce Chairman Chang Pen-Tsao, representatives from the corporate community, and members of the foreign diplomatic corps. Held at the Taipei World Trade Center Nangang Exhibition Hall, the theme of this year's event is "link." A total of 10 major exhibition zones and three main exhibitions have been planned, with the hope of linking the essence of Taiwan's culture and creativity with various industries, government agencies, and areas around the world. Government Information Office Minister Philip Yang visited the expo in the afternoon, and together with renowned signer Yan-J browsed through the exhibit jointly held by the GIO's departments of motion picture affairs, broadcasting affairs, and publication affairs. The two played Wii version of "Seediq Bale" interactive game and took photos in a virtual poster in which they found themselves in scenes of various films, sensing the lure of these movies. Minister Yang said that the GIO is seeking to enable the public to witness the achievements of its flagship program through the various pop music, television, and film content on display. He specifically pointed to the Wii version of Seediq Bale, welcoming the public to try it for themselves. The minister added that local films this year are getting better and better, and he urged the public to see for themselves at local theatres. "Squat" and "jump" were just a few of the calls that were heard coming from a game designed by the GIO that is on exhibit at the expo which enables people to feel like they are in the movies. Participants need to pass various challenges and in some instances can even see how they would fare as the warrior Seediq Bale. The game was a hit, with huge crowds seeking to play it. In addition, eight movie backgrounds were set up where participants could play the interactive games, enabling people to fulfill their dreams in becoming the lead actors in movies. Also, props, posters and ancillary products from eight local films -- The Killer Who Never Kills, Jump Ashin, You Are the Apple of My Eye, Seediq Bale, MayDay 3DNA, Finding Sayun, Pick the Youth, and Din Tao: Leader of the Parade – were on display, allowing the public to see up close the costumes worn and other items used by the actors in the films. Large numbers of people headed to the exhibition hall to take part in the activity, which ran from September 8 to September 11.