B'in Music was found in 2006. Both founders Ason Chen and Julia Hsieh were experiencedexecutives from the previous “Rock Records & Tapes.” They led a group of local young talents growing to be the music phenomenon of the post-internet generation. “Believing in the power of music and creativity” is the theme of the company and also the way to allow it to be one of the top Asian record companies. B'in Music's top artists include Mayday, René Liu and Victor Wong, who have enjoyed incredible popularity across Greater China. In the first six years, B'in music not only did great in the music business, but also did well in the film industry. From actors agency, movie score composition, to 3D movie production. B'in has launched the Film Business Division in July, 2012. The honorable executive of such division is Mei Chang, producer of 10+10, who will bring in the talents from different fields such as movie producing, post production supervision, and movie marketing to work together. B'in will also keep the idea of “Believing in the power of film and creativity” to create a new Chinese movie phenomenon.